Ep139 James Marks of WhipLash joins Nathan.

James Marks is the Co-Founder and CEO of Whiplash, a shipping department for e-commerce. He negotiated his first commercial lease when he was 17 and has been building companies ever since.

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3 Key Points:

Whiplash’s success is attributed to being flexible in order to suit their clients’ needs.
There is a balance between profitability and growth that affects your company’s stability and direction.
For those younger starting out, remember to enjoy the journey because the road is long.

Episode Notes:

01:00 – Nathan’s introduction to today’s show
01:17 – James joins the show
01:20 – Whiplash is order fulfillment for e-commerce
01:59 – Shipping might seem like a simple industry but it’s surprisingly difficult
02:26 – 330K in revenue in October from carrier fees, handling fees and monthly storage fees
03:26 – About 600 dollars per client per month. 157 clients equate to roughly 100K per month
04:19 – Whiplash’s warehouses rely on an organizational app
05:41 – The company is currently hiring for the sales and engineering departments
06:07 – James attributes his company’s success to being flexible to customer needs
07:11 – James is more concerned about who is investing in his company than the amount of money they are investing
08:36 – Whiplash is content with slower growth if it means stability and being on track
09:02 – The company launched in 2010 as a part time endeavor – became full time in 2013
10:42 – How Whiplash’s development affected equity distribution among its three cofounders
12:30 – Follow James on twitter and check out his website below
13:48 – Famous Five

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Famous 5

Favorite Book?— Small Giants by Bo Burningham
What CEO do you follow?— Richard Branson
What is your favorite online tool?— Voodoo Pad
Do you get 8 hours of sleep?— Yes
If you could let your 20 year old self know one thing, what would it be?— It’s going to be a long road, enjoy the process.

Resources Mentioned:

Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
Whiplash – James Marks’ company.
dynamidynamics – James’ twitter account
Small Giants by Bo Burningham – One of James’ favorite books
Voodoo Pad – James’ favorite online tool
Richard Branson – CEO James follows.
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Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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