Cam and Akin, founders of Baby Mori. Their business was started in 2015, and it is already seeing 50% growth each month. Learn about Cam and Akin’s recipe for success as we discuss their products and how their business is run. They are showing incredible numbers for their startup, so let’s take some notes on how these two single guys saw financial success in the baby industry.

Famous 5:

Favorite Business Book? – Zero to One
What CEO do you follow? — Elon Musk
Favorite online tool? – Google Hangouts

Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be? — Go for it, in terms of entrepreneurship

Time Stamped Show Notes:

01:26 - Nathan introduces Cam and Akin, founders of Baby Mori
01:44 – Cam and Akin target gifters
02:20 – Cam and Akin explain the company
02:51 – Revenue came mostly from parents and gifters buying directly
03:22 - They talk about their multiple skews and how they manage them.
04:43 – Their sleep suits are their best sellers.
05:25 – Margins are 1:4 or 1:5
06:35 – They talk about their other expenses and their net margin, which is very low.
07:32 – Sales and marketing are limited costs.
08:21 – Their shipping is free to the UK only, but they are finding other ways to get to the US and other countries with low shipping costs.
09:15 – The business was launched in 2015, and is a very new startup.
10:21 – Their goal for this year is about $600000
10:51 – The business has strong numbers and statistics
11:23 – They discuss their number of buyers.
12:00 – The business owners talk about their subscription system.
13:20 – Their latest success is to have raised $1 million in priced equity.
14:50 – Their growth is 50% each month. That and other characteristics make them appealing to investors.
15:29 – Nathan discusses data in the baby business.
16:44 – People can connect at babymori.com
19:04 – Nathan goes over the Famous Five

3 Key Points:

Cam and Akin have low costs to produce their products.
Baby Mori focuses on getting the product to the client in an affordable manner.
A company with significant monthly growth, like Baby Mori, is appealing to investors.

Resources Mentioned:

Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

EP 360: Two 33 yo Men Selling Baby Products with HUGE Re-Order Rate at BabyMori.com

SaaS Interviews with CEOs, Startups, Founders