Sam Caucci, founder of Sales Huddle, a training and development team using gaming technology to help organizations better prepare their people for the workforce. With work delivered across North America, Europe, and Asia, Sales Huddle has impacted people across organizations in a wide array of sectors and clients, that include professional sports teams, politics and government, hospitality, retail, colleges, and many more. They’re applying an innovative approach to people preparing for the workforce, and Sam is over the creation of the training game platform. It is the first game-based platform that transforms the way an organization on-boards, trains, and develops team members.

Famous Five:

Favorite Book? – Emotional Intelligence
What CEO do you follow? — Someone who’s not living right now
Favorite online tool? — Rapportive and Mixmax
Do you get 8 hours of sleep?—No
If you could let your 20-year-old self know one thing, what would it be? — Not to think I knew everything.

Time Stamped Show Notes:
01:09 – Nathan’s introduction
01:55 – Training that isn’t boring
02:50 – Money is made from a license fee
03:22 – Company was founded in 2010
3:55 – It went from consulting to a product
4:15 – First year’s revenue was $250000
4:45 – They are self-funded
5:15 – Total customers is 61
5:45 – Learning-based vs. game-based competition
6:35 – The product requests annual pay
7:05 – Pay is upfront
07:30 – Average pay per year is $15000 per customer
07:55 – 100% retention and why
10:05 – Customer acquisition costs
11:00 – They have just started raising capital
11:50 – How to get more people and scale the business
13:20 – How much money they want to raise
13:40 – Team is six people
14:00 – Saleshuddlegroup.com, Twitter - @saleshuddle or @samcaucci
16:10 – The Famous Five

3 Key Points:
Businesses and progress run off of incentives.
Consider the most efficient and cost-effective way to provide your service.
Learning and training systems shouldn’t be boring.
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Rapportive and Mixmax – Sam’s favorite online tools for organization and productivity
Sales Huddle – A training program that uses gaming technology

Show Notes provided by Mallard Creatives

EP 361: 61 Customers $700k In Revenue, The Ultimate Sales Training Tool with Sam Caucci

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