Elle George is a serial-entrepreneur, disruptor and investor. Her new book, Before You Shake Hands, is the ultimate partnership toolkit with hard-earned lessons on power, betrayal and avoiding million-dollar mistakes.

Top 3 Value Bombs

1. Excitement is the enemy of clarity. Slow down and ask uncomfortable questions before you partner with anyone in business.

2. Red flags don’t go away, they grow. Ignoring misalignment early on can lead to brutal, costly consequences.

3. Leaving a bad partnership is not failure. Sometimes, exiting is the smartest and most freeing business decision you can make.

Grab a copy of Elle’s book - Before You Shake Hands

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All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability - verify independently before use. Rate as of 6/24/25. APY is variable and subject to change. Terms and Conditions apply.

Before You Shake Hands: The Partnership Red Flags That Could Save You Millions with Elle George

Entrepreneurs on Fire