Scott Brinker. He publishes the chief marketing technologist blog known as ChiefMartec.com and is the program chair for Martech Conference Series. He’s the author of the book Hacking Marketing published by Wiley. He’s also the co-founder of Ion Interactive, a provider of interactive content marketing software to many of the world’s leading brands. He has a degree in computer science from Columbia University and Harvard University and an MBA from MIT.

Famous Five:

Favorite Book? – The Innovator’s Dilemma
What CEO do you follow? – Brian Halligan
Favorite online tool? — Trello
How many hours of sleep do you get?— 8
If you could let your 20-year old self, know one thing, what would it be? – “That software can rewrite the rules of the world”

Time Stamped Show Notes:

00:44 – Nathan introduces Scott to the show
01:36 – There are over 3600-3800 B2B SaaS companies that Scott has worked with
01:57 – Scott was researching the companies all by himself
02:22 – Scott is a co-founder/CTO of B2B SaaS company, Ion Interactive
- 02:32 – There’s also the ChiefMartec blog that Scott started 8 years ago
- 03:00 – Scott is into how technology changes the way one manages one’s marketing
- 03:14 – Scott is also looking at the toolsets that enable the technology in marketing
03:35 – Ion Interactive is a SaaS company
04:44 – Chief Martec got millions of impressions in 2016
05:30 – Chief Martec’s Alexa ranking
06:03 – If you can create something of value, you can succeed
06:53 – Scott gets paid for most of his speaking gigs
07:28 – It’s not an easy path when you’re just starting to pitch to conferences
08:08 – Scott started his chart because of a speaking engagement at a conference
08:40 – The first significant paying gig that Scott remembered was when a SAS hired him for a Southeast Asian tour to present the hybrid art and science of marketing
- 09:23 – It was for 2 weeks
09:35 – Martech Conference was launched in 2014 in partnership with Third Door Media
- 09:51 – It was actually Third Door Media’s event and they just contacted Scott for content
- 10:08 – Scott took care of the speaker side and everything that involved content
11:00 – All the sectors in the space excite Scott
12:27 – Scott doesn’t agree that the CRM space is going to zero
13:15 – There’s so much innovation and value
13:30 – The CRM companies who have been in The Top
14:00 – The CRM space is still a hot space
14:52 – The Famous Five

3 Key Points:

The marketing space has never been better because of the limitless potential of technology.
If you can create something of value, you CAN succeed.
Software can rewrite the rules of the world.

Resources Mentioned:

The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
Klipfolio – Track your business performance across all departments for FREE
Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books

Show Notes provided by Mallard Creatives

690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker

SaaS Interviews with CEOs, Startups, Founders