Victor Rosenman. He’s the CEO and founder of Feedvisor. Before founding Feedvisor, he was the founder of an innovative marketing startup and a senior R&D manager at Sun Microsystems. Victor holds a BSc in computer science and an executive MBA from Kellogg Northwestern.

Famous Five:

Favorite Book? – The Black Swan
What CEO do you follow? – Jeff Bezos
Favorite online tool? — Whatsapp
How many hours of sleep do you get?— 6-8
If you could let your 20-year old self, know one thing, what would it be? – “Whenever you make a decision, you need to think a little bit longer”

Time Stamped Show Notes:

00:47 – Nathan introduces Victor to the show
01:24 – Feedvisor is a decision support system for large ecommerce vendors that sell through marketplaces
02:57 – Most of the e-commerce that joins Feedvisor has significant business on Amazon
- 03:06 – Before joining Feedvisor, they will be doing marketplace management through Amazon
- 03:32 – Feedvisor makes the numbers on the marketplace right
03:50 – Feedvisor looks into a load of various numbers so they can tell which price is right
- 04:05 – Stock is almost similar to Amazon where there’s competition in prices
- 04:20 – To look into the numbers and make decisions is tough
04:42 – Feedvisor decides more on pricing, replenishment and assortment
05:02 – Feedvisor charges a monthly subscription
05:15 – Average customer pay is $2-3K a month
06:06 – Undercuts is getting information and automated price adjustments
06:20 – For every revenue Undercuts gets through the system, they pay a rev share
06:40 – Not going through Feedvisor’s system will not make sense for the clients
- 06:49 – “There’s no way you’ll be fast by doing things manually”
06:55 – The rev share is a portion of the entire fee
07:20 – Average rev share percentage
07:38 – Majority of Feedvisor’s revenue is coming from their fixed revenue stream
07:45 – Feedvisor was founded in 2011
07:55 – Feedvisor was initially bootstrapped for a year
08:00 – Feedvisor got an initial seat funding in 2012
- 08:03 – It was for $500K
- 08:11 – It was all equity
08:15 – To date, Feedvisor has raised $33M
08:34 – Feedvisor’s funding experience wasn’t easy but it was fair
08:46 – Feedvisor was initially from Israel
09:12 – Israel has a powerful VC ecosystem
- 09:18 – It’s not different than Silicon Valley
09:48 – Feedvisor’s revenue just before raising a round
10:00 – When Feedvisor raised a seed round, Victor didn’t know about the e-commerce business
- 10:16 – Feedvisor was primarily rev share when they started
- 10:47 – Feedvisor raised funding in Q4
11:45 – Victor pitched to the investors slowly
12:00 – In the end, Angel investor is much more of a personal business
12:55 – The series B was done with a common valuation
- 13:09 – The common valuation for series B is 60%-150%
13:30 – Team size
13:40 – Feedvisor has around 500-600 customers
14:12 – Average MRR
14:57 – Churn is quite low
15:50 – Feedvisor is close to net negative revenue churn
16:10 – Feedvisor focuses on value
16:57 – By optimizing Feedvisor, they create an ROI
17:58 – Feedvisor is charging a fair amount and they understand their customers
18:55 – Feedvisor finds customers through brand building initiatives and content marketing
- 19:02 – Feedvisor invests a lot on brand building
- 19:10 – “When you think Feedvisor, you think it’s a reliable solution”
- 19:34 – Feedvisor does their own conferences
- 19:47 – Feedvisor creates an environment where people can learn
20:21 – Feedvisor has paid $3-4K for content marketing
- 20:57 – It is about investing into everything that can help you position yourself, not just content marketing
21:44 – LTV
22:23 – CAC
23:45 – The Famous Five

3 Key Points:

People want their businesses not to just be automated, but also precise at the same time.
Building your brand creates a great reputation and image for your business.
Making big decisions requires careful consideration and time.

Resources Mentioned:

The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
Klipfolio – Track your business performance across all departments for FREE
Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
Show Notes provided by Mallard Creatives

691: King of Amazon Pricing Raises $33M, Helping 500 Sellers Make More Money

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