The Lessons Behind Scaling, Exiting, and Rebuilding GoSili

In this episode of the DTC Insider Podcast, host Brian Roisentul interviews Stacey Feeley, co-founder of GoSili, about her entrepreneurial journey. Stacey shares the origin story of GoSili, driven by the desire to create safe, non-toxic products for children and reduce single-use plastics. She discusses the challenges and benefits of starting a business before e-commerce was prevalent, emphasizing the importance of face-to-face interactions and building genuine connections with customers. Stacey also recounts the experience of getting GoSili into Target, exiting the company by selling to Evenflo, and later buying it back to realign with its core mission and customer base. She highlights GoSili's focus on customer service, community building, and new initiatives like their silicone recycling program and a hospitality line aimed at reducing plastic waste in resorts.