From Backyard Hobby to 18-Year Business

In this episode of the DTC Insider Podcast, Brian Roisentul interviews Adam Vernon, the founder of Colorado Ski Chairs. Adam shares the story of how he started the company 18 years ago by building a ski chair from old skis. They discuss the evolution of the company's product line, from Adirondack ski chairs to custom-painted chairs, giant chairs, and ski lifts. Adam also talks about how the customer base has shifted over time from primarily B2C to a 50-50 split between B2C and B2B, with businesses now commissioning custom work. They delve into the company's marketing channels, the importance of unique products, and the role of sustainability in their brand. Finally, they touch on the potential impact of AI on the business and Adam's vision for the company's future.