#285 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.

Dave and Sylvia cover:

How AI is reshaping marketing roles and enabling smaller, more efficient teams
Strategies for internal marketing that align and energize cross-functional teams
Product launches and creative campaigns for brand-driven growth

Timestamps

(00:00) - - Intro to Sylvia
(04:57) - - From Marketing Hire to CMO
(09:42) - - Understanding Equity and Financial Outcomes
(12:24) - - Wealth and Career Growth
(15:04) - - Why It’s Important to Have a Clear Career Narrative
(19:56) - - Mastering Storytelling in Team Meetings
(23:14) - - How to Engage Your Team
(23:50) - - Leveraging Feedback Loops to Build a Successful Team
(31:06) - - AI Is Enabling Smaller, More Efficient Teams
(34:49) - - AI’s Impact on Marketing
(37:49) - - How Kandji Is Expanding Their Team
(40:40) - - Achieving 10x Growth Through Product-Led Strategies
(44:20) - - Leveraging Competitor and Apple-Specific Keywords
(47:44) - - Minimizing Hiring Risk: Test Roles First

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From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji

The Dave Gerhardt Show