“Just having the courage to allow some of your real story to come through publicly is your differentiator. It builds trust, opens doors to sales conversations, and draws future customers to you.”
–Jess Jensen

Jess Jensen, co-founder of Co-pilot Communications, is back for the second part of this powerful conversation. In part one, she revealed why your personal story is the ultimate marketing tool. Now, she’s sharing how to put it into practice with a clear, step-by-step framework for building a digital presence that feels authentic, consistent, and achievable.

From breaking through inconsistency, to leveraging AI for content ideas, to showing just the right kind of imperfection—Jess shares practical strategies small business owners can use to show up online and grow their influence.

In this interview, you'll learn…

How to overcome the biggest barrier to showing up online: inconsistency
Why the right kind of imperfection can make you more trustworthy than polished content
How AI can accelerate your content creation while still keeping your voice authentic

To learn more about Jess, click here.

Connect with her on LinkedIn.

Bonus for listeners: Jess is offering a free 25-minute LinkedIn audit during October. Visit copilotcommunications.com and mention you’re a listener of The Successful Bookkeeper to claim your session before spots run out.

Time Stamps

00:00 – Why courage & vulnerability build trust
01:25 – Simple ways to dip your toe into posting
02:20 – Why responding matters more than likes
04:04 – The real barrier: inconsistency
06:17 – How AI can help with idea generation
09:06 – Treating AI like a junior employee you train
12:08 – The psychology of showing up online
14:38 – Imperfection as a powerful differentiator
18:16 – Why collaborators & “yes/no” people matter
18:58 – Where to find Jess online & claim your free LinkedIn audit

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EP492: Jess Jensen - How To Differentiate Your Business Through Storytelling - Part 2

The Successful Bookkeeper Podcast