"People are interested in other people. So you can talk about your practice or where you see perhaps the industry going down the road, but from a point of view that is informed and experienced and maybe has a little bit of vulnerability woven in.”
-Jess Jensen

Jess Jensen, co-founder of Co-pilot Communications, has helped leaders at Microsoft, Qualcomm, Adidas, and now small business owners across North America build their digital presence. In part one of this two-part series, she shares why personal storytelling is key to standing out in today’s crowded market.

In this interview, you'll learn…

Why personal voices connect more than brand voices
How storytelling humanizes small businesses
Ways to overcome fear & self-doubt

To learn more about Jess, click here.

Connect with her on LinkedIn.

Time Stamp

00:00 – Why people connect with personal stories
01:23 – Journey from global brands to co-founding Co-pilot Communications
03:16 – Helping executives build digital platforms
04:31 – Humanizing brands through leadership voices
06:47 – Applying storytelling to small businesses
09:52 – Overcoming fear & finding your voice
13:45 – Differentiation: “Differences sell, similarities don’t”
16:08 – Step 1: Define your “audience of one”
20:28 – Step 2: Clarify what you want to stand for
24:38 – Step 3: Practice creating content & iterate
25:41 – Step 4: Build relationships in the comments
26:46 – Preview of part two: Jess’s full four-step playbook

This episode is brought to you by our friends at Dext!

Dext handles transaction capture, keeps your data accurate, and even simplifies e-commerce reconciliation, all in one place.

Join thousands of bookkeepers and accountants who’ve already made the switch.

If you're ready to save time, reduce errors, and make bookkeeping more efficient, Dext is for you!

Go to thesuccessfulbookkeeper.com/dext to book a demo TODAY and see how it can transform the way you work!

EP491: Jess Jensen - How To Differentiate Your Business Through Storytelling - Part 1

The Successful Bookkeeper Podcast