How to Save Your Campaigns with Bulk Files for Black Friday and Cyber Monday

In this episode of The PPC Den Podcast, Michael Erickson Facchin discusses using bulk files in Amazon Advertising to create "save states" for PPC campaigns, particularly for peak tentpole days like Black Friday and Cyber Monday. He explains how to download a bulk file containing all campaign settings, make desired changes for the event, and then re-upload the original file to revert the account back to its pre-event state, avoiding the need for manual adjustments during busy periods. He details the process of downloading the bulk file, making changes for Black Friday, and then marking the original settings as "update" in the file before re-uploading, emphasizing the simplicity and time-saving benefits of this method.