B2B Placements in Amazon PPC

The podcast episode discusses Amazon PPC strategies, specifically focusing on B2B placements and their potential benefits. Michael and Clément analyze data from business reports and bulk files, highlighting the higher conversion rates and lower ACOS associated with B2B customers. They explore methods for targeting B2B customers, including dedicated campaigns and bid adjustments within standard campaigns. They also touch on the Amazon Marketing Cloud (AMC) audiences and how they can be used in conjunction with B2B targeting. They advise listeners to analyze their B2B data, experiment with different strategies, and be mindful of compounding bids when using bid modifiers.