This week’s Hot Take answers a big question from Niche member Simone: how do you actually build a book of business as a travel advisor? Jennifer and Robin spill their best tips for finding your ideal audience, creating content that grabs attention, and showing up on social media where your potential clients already hang out. You’ll learn why leading with value builds leads, how clear messaging makes your brand unforgettable, and why consistency is your secret weapon. They also give their thoughts on creating smart partnerships, learning from others in the industry, and the referral power of happy clients. If you’ve been wondering how to turn conversations into clients and momentum into real growth, this Hot Take is packed with ideas you’ll want to steal!

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Previous Episodes Mentioned:

#130. How To Convert Your Social Media Followers To Loyal Clients with Katie Brown

#87. How Your Brand Impacts Client Quality with Gray Ellender

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147. Hot Take: Generating Leads When You're Not Gaining Traction

TIQUE Talks: The Business Podcast for Travel Advisors