452: Proof: SaaS Growth Lessons from $0 to $100M ARR - with Pat Kinsel | The SaaS Podcast - Building SaaS in the AI Era

In this episode of The SaaS Podcast, Omer Khan interviews Pat Kinsel, the founder and CEO of Proof, a transaction security platform. Pat shares his journey from selling his social search startup to Twitter to founding Notarize (now Proof) after a notary error nearly cost him his acquisition money. He discusses the initial struggles of Notarize, including losing money on each transaction and the challenges of lobbying to change notary laws. Pat also recounts how the COVID-19 pandemic led to a surge in demand but also significant operational challenges and a shift in focus towards enterprise clients. Ultimately, this led to the rebranding to Proof and expansion into broader transaction security, serving thousands of customers and approaching $100 million in ARR.

Outlines

Part 1: Introduction and Genesis

Part 2: Challenges and Growth

Part 3: Rebranding and Future Vision

Part 4: Closing

Sign in to continue reading, translating and more.

Continue

452: Proof: SaaS Growth Lessons from $0 to $100M ARR - with Pat Kinsel

The SaaS Podcast - Building SaaS in the AI Era

Part 1: Introduction and Genesis

Introduction to Proof and Pat Kinsel's Background

The Genesis of Notarize and the Market Opportunity

Early Validation and the Launch of Notarize

Part 2: Challenges and Growth

Overcoming Objections and Early Growth Challenges

The Impact of COVID-19 and the Shift to Enterprise

Part 3: Rebranding and Future Vision

Rebranding to Proof and Expanding Beyond Notarization

Challenges in Building a Transaction Security Platform and Lightning Round

Part 4: Closing

Closing Remarks and Sponsor Messages

452: Proof: SaaS Growth Lessons from $0 to $100M ARR - with Pat Kinsel

The SaaS Podcast - Building SaaS in the AI Era

Part 1: Introduction and Genesis

00:09Introduction to Proof and Pat Kinsel's Background

Introduction to Proof and Pat Kinsel's Background

07:12The Genesis of Notarize and the Market Opportunity

The Genesis of Notarize and the Market Opportunity

12:49Early Validation and the Launch of Notarize

Early Validation and the Launch of Notarize

Part 2: Challenges and Growth

19:03Overcoming Objections and Early Growth Challenges

Overcoming Objections and Early Growth Challenges

25:52The Impact of COVID-19 and the Shift to Enterprise

The Impact of COVID-19 and the Shift to Enterprise

Part 3: Rebranding and Future Vision

31:53Rebranding to Proof and Expanding Beyond Notarization

Rebranding to Proof and Expanding Beyond Notarization

36:15Challenges in Building a Transaction Security Platform and Lightning Round

Challenges in Building a Transaction Security Platform and Lightning Round

Part 4: Closing

44:39Closing Remarks and Sponsor Messages

Closing Remarks and Sponsor Messages