In this episode of The Product Boss podcast, Jacqueline Snyder discusses holiday sales strategies for product-based businesses in 2025, covering various platforms like Etsy, Shopify, wholesale, and in-person markets. She emphasizes focusing on bestsellers, planning promotions early, optimizing online storefronts, and leveraging other people's audiences. Snyder also advises against launching too many new products, waiting until November to start planning, relying solely on social media, and over-discounting. She encourages listeners to focus on strategy and offers a free "Rock Your Holiday Promotions Challenge" to help businesses plan their holiday promotions effectively.
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