Welcome back Product Bosses! Let’s get real—if you’re waiting until October to prep for your holiday sales, you're already behind. September is your power month, and in this episode, I am giving you the roadmap to stop winging it and start winning it. I share why so many product-based businesses underperform during Q4 (hint: it's not because your product isn’t great), and how to start planning now to make this your most profitable season ever.

In this episode, you’ll learn:

Why September is the most important month of your Q4
The 3-part Holiday Sales Prep Triangle
How to avoid the top mistakes that cost product-based businesses thousands
What to fix on your website, product lineup, and promotion plan – starting today

If you’re feeling overwhelmed, unsure what to sell, or behind on prepping for the holidays, this episode is exactly what you need to reset and refocus. It's not about doing more—it's about doing it smarter. So let’s avoid the last-minute scramble and connect with your ideal customers to finally have a Q4 that feels as good as it sells! And stay tuned: next week, you'll get access to the free Rock Your Holiday Promotions Challenge, our most popular event of the year!

Resources:

If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
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Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

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Gloci

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719. Why Product Based Businesses Flop During the Holidays and How to Fix It Now

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs