Nicolai Tangen interviews Karin Rolström, CEO and President of Daimler Truck, discussing the key elements of a good truck from both the driver's and owner's perspectives, Daimler Truck's market segmentation, and revenue generation. They explore the cyclical nature of the truck market, influenced by overall economic conditions, and the current market slowdown due to economic uncertainty, particularly in the US. Rolström elaborates on Daimler Truck's multiple brands and the strategic reasons for maintaining them, the company's cultural shift towards becoming more technology and software-driven, and the challenges of attracting talent and changing mindsets in a traditional German company. The conversation covers autonomous vehicles, decarbonization strategies, the balance between electric and hydrogen technologies, and the different paces of electrification in Europe and the US. Rolström shares her experiences as a Swedish woman leading a German company, her leadership principles, the influence of her sports background, and her advice to young people, emphasizing self-belief and big dreams.
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