In this episode of The Brainy Business podcast, Melina Palmer welcomes back Dr. Tessa Misiaszek, co-author of the insightful book, Branding That Means Business. This refreshed conversation dives deep into the importance of aligning internal culture with external brand promises, exploring how values can shape a brand's identity and influence consumer trust.

Tessa shares her expertise on how organizations can authentically live their values and create a meaningful brand experience. She discusses the critical role of empathy in understanding consumer needs and how this understanding can lead to effective marketing strategies. Throughout the episode, Melina and Tessa examine the evolving landscape of branding, especially in a world where consumers demand transparency and authenticity from the brands they support.

In this episode:

Understand the significance of aligning internal culture with external branding.
Learn how empathy can enhance marketing strategies and brand authenticity.
Explore the process of defining and operationalizing brand values.
Discover how to adapt brand strategies to meet the changing expectations of consumers.
Gain insights into the importance of transparency in building consumer trust.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/530.

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530. Building Authentic Brands

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics