In this episode of The Brainy Business podcast, Melina Palmer shares the exciting launch of the brand new YouTube channel, @BrainyMelina, and the journey that led to this moment. After years of planning and preparation, Melina discusses the importance of timing and readiness in expanding The Brainy Business brand into video content while maintaining the integrity of the existing podcast.

Listeners will hear about the challenges and insights gained during the process of creating a new channel that reflects Melina's passion for human behavior and behavioral science. From researching YouTube trends to understanding the nuances of content creation, Melina emphasizes the significance of aligning expectations with audience perceptions. She also highlights the importance of creating unique content tailored for video, rather than simply repurposing existing podcast material.

This episode provides a behind-the-scenes look at the launch, including the first video on the curious case of Crystal Pepsi, and gives listeners a taste of the new format with engaging shorts and deeper dives into behavioral economics.

In this episode:

Celebrate the launch of the new YouTube channel, @BrainyMelina.
Understand the importance of timing and readiness in business expansions.
Explore the challenges of adapting content for different platforms.
Learn about the psychological impact of setting clear expectations for products.
Discover the exciting content planned for the new channel, including behavioral breakdowns and shorts.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/529.

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529. Lights, Camera, Brainy: Launching Our New YouTube Channel

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics