The Content Matrix: Content Creation That Actually Converts with Alisan Matthews

In this episode of the Perpetual Traffic podcast, host Ralph Burns interviews Alisan Matthews, head of email and social media marketing at Tier 11, about content creation for brands, particularly beauty brands. Alisan emphasizes the importance of brand identity and the founder's story as the basis for content, advocating for authenticity over manufactured engagement. She introduces the "content matrix," a tool to organize content pillars such as product promotion, education, community, and engagement, to help businesses create a diverse and engaging social media presence. The discussion also touches on an upcoming webinar focused on Black Friday and Cyber Monday creative strategies.