In this episode of the Perpetual Traffic podcast, host Ralph Burns and co-host Lauren Petrullo interview Andrew Foxwell of Foxwell Digital about the current state of Meta advertising. Andrew shares his background, discusses Meta's AI innovations, distinguishing between organic and advertising applications, and offers advice for agencies and marketers. He emphasizes the importance of creative strategy, offer innovation, and adapting to changes in the advertising landscape. The conversation also explores challenges faced by agency owners, the need for vulnerability and clear vision, and strategies for improving client relationships by focusing on key performance indicators and open communication.
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