This episode of The Journal explores the recent controversy surrounding Cracker Barrel's logo redesign and the subsequent backlash. It details how the removal of the "old timer" from the logo sparked outrage, fueled in part by activist investor Sardar Biglari, who has a long-standing contentious relationship with the company. The podcast explains Biglari's history of challenging Cracker Barrel's leadership and how he used the logo controversy to further his agenda, even as Cracker Barrel reversed its decision and saw a surprising increase in customer interest.
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