Breakfast Battle: The Cereal Industry vs MAHA

The Journal podcast episode discusses the challenges that Kellogg's is facing due to changing consumer preferences and the rise of the Make America Healthy Again (MAHA) movement. The episode explores Kellogg's history, its diversification into snacks, and the recent split into two companies. It also delves into the pressure from the MAHA movement, led by RFK Jr., to remove artificial dyes from food products, particularly Froot Loops. The narrative further examines the potential impact of these challenges on Kellogg's bottom line, leading to its acquisition by Ferrero at a reduced price due to concerns about regulatory headwinds. Finally, the episode considers the broader implications for the food industry as companies grapple with balancing consumer demand for healthier ingredients and the realities of the market.