It Started with a Blog

In this episode of the REWORK podcast, Kimberly Rhodes, Jason Fried, and David Heinemeier Hansson discuss how to promote a business through content creation, drawing from 37signals' early experiences with their blog, Signal vs. Noise. They emphasize the importance of authenticity and genuine enthusiasm over calculated strategies, cautioning against the pursuit of metrics and algorithm-driven content. The discussion highlights the value of patience, building personal connections with the audience, and sharing unique insights, even if it means revealing traditionally private information. They advocate for being present and enthusiastic in sharing ideas and building enthusiasm as a means of marketing.