300: How To Build a Personal Brand AI Can’t Replace, With Guest Robyn Crane

In this episode of The Efficient Advisor, Libby Greiwe interviews Robyn Crane about how financial advisors can leverage AI as a tool rather than viewing it as competition. Robyn shares her personal journey from struggling advisor to success, emphasizing the importance of authenticity and redefining financial advising to focus on overall wealth in clients' lives. She introduces the BRAND formula (Borrow the belief, Reveal your story, Align with a specific person, Nail your messaging, Deliver with presence) as a tactical approach to differentiate from AI and mediocre advisors. The episode also highlights Robyn's upcoming Position Yourself for Profit event, offering advisors strategies to enhance their personal brand and business.