This podcast episode delves into the world of SaaS mergers and acquisitions (M&A), with Vivek Bhaskaran, CEO and founder of QuestionPro, sharing his insights and strategies. QuestionPro has been actively pursuing M&A opportunities, focusing on doubling down in its current niches of consumer insights, market research, and employee experience. Vivek emphasizes the challenges of integrating acquired companies, particularly cultural issues, but highlights the importance of rewriting the acquired company's codebase to avoid long-term problems. He also discusses the importance of personal connections and building relationships with potential sellers, as well as the need to be transparent and fair in structuring deals.
