Why Brands like Pepsico Pay $2m For Influencer Ads via InCast

This podcast episode provides an in-depth look at Incast, an influencer marketing agency, its services, revenue streams, and growth since its launch in 2017. Incast's core platform offers strategic planning, creator identification, and budget management for brands looking to create impactful influencer campaigns. The company has also developed Funcast, a platform for interactive brand experiences in malls, and Rainmaker, a self-service community for creators. In 2022, Incast generated $2 million in revenue with a 20% take rate, which was distributed between creators and strategic planning. The episode also delves into Incast's unique business model in the influencer marketing industry and the "famous five" questions posed to guests.