What happens when a PHD professor in analytics launches a SaaS company?

This podcast episode introduces PriceMetrics, a software company that provides profit-maximizing pricing solutions to businesses of all sizes. The software uses algorithms to find the optimal price for a company's products, considering factors such as demand, location, and promotions. PriceMetrics aims to democratize pricing software, making it accessible and affordable for businesses of all sizes, especially smaller businesses that may not have the resources for expensive consulting firms. The company is led by a team with expertise in analytics and a focus on product development and sales strategy. They are targeting large e-commerce brands but believe their software can also benefit smaller businesses.