This podcast episode features guest Mike Katz, an experienced game developer who has worked on various projects from classic games to modern mobile apps. He shares insights into his strategy for acquiring the first 100 players for his consumer game, WordHuddle.com, through posting in a Wordle group on Facebook. The episode also explores the lessons learned from his two most successful games, Gem Spinner and Quote Unquote, and how he applies game theory in his B2B work. Additionally, Mike discusses his work-life balance, approach to entrepreneurship, and favorite tools and inspirations.