This podcast episode sheds light on the journey of Mergify, a company that provides innovative automation solutions for software engineering teams. The founders, Julian Donjoe and his co-founder, decided to develop an automation system for their GitHub workflow. Recognizing the potential, they launched the company and experienced steady growth without external funding. Today, Mergify serves over 150 customers, generates $110,000 monthly revenue, and is known for its effective acquisition strategy. Julian emphasizes the importance of focusing on the right things, bootstrapping growth, building a strong team, and adapting marketing strategies to reach the target audience.
