This podcast episode features Arijit Bose, founder of Revuia.co, a SaaS platform that collects and analyzes candidate experience data. Bose discusses the challenges of launching a new category (candidate experience) in a competitive SEO landscape. Despite early revenue from five paying customers, Revuia faces the challenge of acquiring a critical mass of reviews to attract more customers. The company is exploring B2B strategies and content marketing to generate more reviews and increase its credibility. Bose emphasizes the importance of learning from mistakes and having a spouse as a business partner for support and shared expertise. He is optimistic about the future of Revuia and its potential to provide valuable insights to employers seeking to improve their candidate experience and recruitment metrics.
