This podcast episode explores Convano, a B2B SaaS appreciation platform founded by Yonic Dickle. The platform focuses on team engagement and increasing employee appreciation through fun and easy rituals. It offers a tool that reminds users to give positive feedback, benefiting larger organizations where engagement through channels like Slack may be challenging. The average customer pays around $2 per user per month, with Convano serving larger companies with seat numbers ranging from 500 to 2,000. Convano's pricing strategy targets customers who prioritize employee appreciation, with an average contract size of $12,000 per year. The episode also delves into Convano's customer acquisition strategies, growth plans, and goal of tripling their current ARR by year-end. Additionally, the podcast discusses Convano's focus on partner sales as a measure of success, their investment in research and development (R&D), as well as their development team structure and overall team size. Overall, Convano is driven to achieve its goals and provide effective solutions for enhancing employee engagement and appreciation in the workplace.
Takeaways
• Convano is a B2B SaaS appreciation platform that focuses on increasing employee engagement through fun and easy rituals.
• The platform measures employee appreciation by asking users how appreciated they feel from their team colleagues and organization.
• Convano's tool reminds users to give positive feedback, particularly beneficial for larger organizations.
• The average customer pays around $2 per user per month, and Convano serves larger companies with an average number of seats ranging from 500 to 2,000.
• Convano's pricing strategy targets customers who are willing to invest in employee appreciation, with an average contract size of $12,000 per year.
• The founders of Convano previously worked together at a large manufacturing company and decided to create a prototype for a system that would help keep people connected to their teams and companies.
• Convano initially started with cold outreach to acquire customers and has a partner sales channel where change agencies and consultants sell the product to their clients.
• Convano currently has fourteen customers, with five of them already being paying customers.
• Convano aims to triple its current ARR by the end of the year and emphasizes the importance of partner sales in achieving this goal.
• The company spends $25,000 per month on external development and has a development team guided by an experienced full-stack developer.
• Convano has a team size consisting of three full-time employees and one full-time contractor, with additional consulting team members for other topics.
• The company is determined to achieve its growth goals and continuously improve its product through customer feedback and feature development.
