This podcast episode features CJ Gustafson, a startup CFO and operator, who shares his professional journey from private equity and management consulting to sales ops and Financial Planning & Analysis (FPNA). CJ discusses the challenges and insights he gained in these roles and his transition to creating a media empire catering to CFOs and finance professionals. The episode emphasizes the evolution of CJ's partnerships with B2B companies, the importance of diversifying monetization methods, and the value of establishing sustainable sponsor relationships. CJ emphasizes the significance of building long-term relationships, producing evergreen content, and collaborating with distribution networks. Ultimately, the speaker aims to build a business centered around their content, engage with the audience, and develop products or services that resonate with them.
Takeaways
• The podcast episode explores the background and experiences of CJ Gustafson, a startup CFO and operator.
• CJ shares his journey from private equity and management consulting to working in sales ops and Financial Planning & Analysis (FPNA).
• He discusses the challenges and insights he has gained in these roles and his transition to building a media empire focused on providing content for CFOs and finance professionals.
• The episode emphasizes the evolution of CJ's partnerships with B2B companies, the importance of blending different monetization methods, and the value of creating sustainable sponsor relationships.
• CJ highlights the significance of building long-term relationships, creating evergreen content, and partnering with distribution networks.
• The speaker's goal is to build a business behind their content, engaging with the audience and developing products or services that resonate with them.
• They prioritize finding and engaging with the audience, creating content that resonates with them, and then identifying the product or service that they want and building it for them.
• The speaker mentions the value of their current role as a CFO, which provides them with credibility and subject matter expertise.
• Although currently balancing their CFO job and content creation, they express their desire to make content creation their full-time occupation within the next three years.
