What sex, soap and alcohol taught me about making an impact | Myriam Sidibe

This TED Talks Daily episode features Myriam Sidibe discussing how businesses can integrate societal impact with their profit models. She uses examples like Lifebuoy soap's hand-washing campaign and Carling Black Label beer's initiative against gender-based violence to illustrate how brands can drive positive change while also achieving business success. Sidibe advocates for long-term commitment, embedding impact into the core business model, and fostering radical collaborations to create value for people, the planet, and profit. She emphasizes that creating a mission-driven economy requires ethical engagement with challenging issues and encourages listeners to become "chief mission officers" within their own spheres of influence.