What Brands Get Wrong About Influencers | Gracey Ryback | The Marketing Misfits

In this episode of Marketing Misfits, Norm Farrar and Kevin King interview Gracey Ryback, an influencer and content creator, about social media marketing, particularly on TikTok. They discuss the differences between affiliates, creators, and influencers, the importance of working with micro-influencers, and the need for authenticity in content creation. Gracey shares her journey into social media, the strategies she uses to create engaging content, and her advice for brands looking to work with influencers, including managing expectations and offering fair compensation. The conversation also touches on the evolving landscape of TikTok Shop, the potential of AI influencers, and the value of building genuine relationships between brands and creators.

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What Brands Get Wrong About Influencers | Gracey Ryback

The Marketing Misfits

Introduction to Influencer Marketing and Guest Speaker Gracey Ryback

Gracey Ryback's Journey into Social Media Influence

The Importance of Authenticity and Diversification in Social Media

Defining Influencer Roles and the Rise of Micro-Influencers

Organic Content and Managing Brand Relationships

Tools for Creators and Managing Brand Expectations

Finding the Right Creator-Product Fit and Commission Structures

Building Relationships with Influencers

The Work Behind Creating Content

Managing Expectations and Setting Realistic Goals

Content Ownership and Platform-Specific Strategies

AI Influencers and the Future of Social Commerce

Conclusion and Guest Information

What Brands Get Wrong About Influencers | Gracey Ryback

The Marketing Misfits

00:00Introduction to Influencer Marketing and Guest Speaker Gracey Ryback

Introduction to Influencer Marketing and Guest Speaker Gracey Ryback

05:35Gracey Ryback's Journey into Social Media Influence

Gracey Ryback's Journey into Social Media Influence

12:35The Importance of Authenticity and Diversification in Social Media

The Importance of Authenticity and Diversification in Social Media

17:54Defining Influencer Roles and the Rise of Micro-Influencers

Defining Influencer Roles and the Rise of Micro-Influencers

25:26Organic Content and Managing Brand Relationships

Organic Content and Managing Brand Relationships

32:51Tools for Creators and Managing Brand Expectations

Tools for Creators and Managing Brand Expectations

39:19Finding the Right Creator-Product Fit and Commission Structures

Finding the Right Creator-Product Fit and Commission Structures

47:01Building Relationships with Influencers

Building Relationships with Influencers

52:04The Work Behind Creating Content

The Work Behind Creating Content

57:50Managing Expectations and Setting Realistic Goals

Managing Expectations and Setting Realistic Goals

1:01:01Content Ownership and Platform-Specific Strategies

Content Ownership and Platform-Specific Strategies

1:05:57AI Influencers and the Future of Social Commerce

AI Influencers and the Future of Social Commerce

1:12:32Conclusion and Guest Information

Conclusion and Guest Information