In this episode of the Marketing Misfits podcast, hosts Norm Farrar and Kevin King interview Denice Duff, the founder of In Your Face Skincare. Denice shares her journey from being an actress and photographer to creating a successful skincare brand. She discusses the importance of connecting with her audience through social media, the unique formulation of her products using botanical herbs and clean ingredients, and her focus on personalized packaging and customer experience. The conversation covers her marketing strategies, including TikTok lives and email marketing, and explores potential avenues for growth, such as gift guides and men's grooming products. Denice emphasizes her passion for providing effective skincare solutions and building a brand that resonates with women.
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