The Evolution of Influence: Marianna Hewitt's Rise from Creator to Co-Founder of Summer Fridays

This podcast episode explores the evolution of influencer marketing through the lens of Marianna Hewitt's journey. From humble beginnings as a blogger, Hewitt has navigated the changing landscape of social media to become a successful entrepreneur with her own skincare brand, Summer Fridays. The episode delves into the challenges, opportunities, and strategies that aspiring content creators can learn from, emphasizing the importance of authenticity, diversification, and building meaningful relationships.