#691 - $20K More Sales with One Image Change

In this episode of the Serious Sellers Podcast, Bradley Sutton interviews Justin Chen, the founder of PickFu, about the importance of split testing for e-commerce sellers. They discuss how the industry is evolving towards more data-driven decision-making, especially regarding creatives like main images, and how split testing tools like PickFu can significantly improve click-through and conversion rates. Justin explains that PickFu is a consumer insights platform that helps sellers gather feedback on product decisions through surveys, allowing them to iterate and validate ideas before live testing on platforms like Amazon. The conversation covers various split testing use cases, including main image optimization, branding, packaging, pricing strategies, and even testing hypothetical products, highlighting the importance of understanding consumer preferences and staying ahead of market trends to maximize profitability.