#690 - The Amazon Seller’s Guide to Building Wealth

In this episode of the Serious Sellers Podcast, host Bradley Sutton interviews Janelle Page, a returning guest, about her diverse entrepreneurial ventures. Janelle discusses her strategies for launching e-commerce brands, including collaborations with celebrities and YouTubers, and emphasizes the importance of testing the market with merch and digital products before investing heavily in physical products. She shares her experience building a niche audience in the pickleball space, which led to unexpected opportunities. The conversation shifts to diversifying income streams beyond Amazon, with Janelle detailing her investments in real estate, oil wells, and franchises. She stresses the significance of personal branding, continuous learning, and investing in oneself through education and mentorship. Janelle also touches on her upcoming product launch with Tomer Rabinovich, a 3-in-1 charger called Alpha Charge, and her focus on building brands that solve specific problems for entrepreneurs. The episode concludes with Janelle's advice on building a brand story and image, emphasizing the importance of a compelling logo, a relatable narrative, and a deep understanding of the target audience.