How to Win with Zero Click Content with Amanda Natividad, VP Marketing at SparkToro | Ep. 336

In this episode of The Marketing Millennials, Daniel Murray interviews Amanda Natividad about developing taste in marketing and creating original content. They discuss the importance of consuming content, understanding audience pain points, and developing expertise to create relatable and impactful marketing. Amanda shares her experience coining the term "zero click marketing" and explains how to measure the success of content beyond clicks by focusing on impressions, qualitative feedback, and the ability to repurpose content. The conversation also covers aligning internal teams on content strategy by identifying an aspirational ideal customer and tailoring content to their interests. Amanda emphasizes the need to test ideas, learn from failures, and prioritize quality over frequency in marketing campaigns, advocating for going the extra mile to create better content that resonates with the audience and avoids negative signals.