In this episode of The Marketing Millennials, Daniel Murray hosts Dan Salkey and Dean Harrison to discuss entertainment-first marketing, focusing on Subway's campaign coinciding with the release of Happy Gilmore 2. They explore why the original Subway scenes in Happy Gilmore resonated with audiences and how Subway is building upon that legacy by creating a 360-degree campaign that includes film integration, in-restaurant promotions, and a digital ecosystem. The conversation covers the use of nostalgia in marketing, the importance of building a story and world around a brand, and the challenges of executing a large-scale campaign across multiple platforms and partners. They also discuss the value of collectibles, the resurgence of brand characters, the importance of fandoms, and the need for brands to be relevant and engaging in today's social media landscape.
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