Pricing and packaging has undergone a radical transformation since the early 1950s. And the clear through line is a changing unit of value and how it’s tracked.

Historically, the tech industry has undergone six waves of change.

* Hardware + Software sold together

* Software Sold for Hardware

* Application Service Providers

* Outsourced Infrastructure + SaaS

* Usage Based Pricing

* Hybrid

We’ll walk through each evolution, and leave you with some tips for overcoming common pricing challenges in the age of AI.

This week’s podcast is brought to you by Campfire (www.campfire.ai)

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I’m excited to see how they keep reimagining this space – and you should be too.

Check them out at www.campfire.ai.

Referenced on podcast:

* Jason Kap’s expert pricing consultancy: https://bluerocket.io/

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The Evolution of Software Pricing (A History Lesson)

Run the Numbers