EP 13: Ross Haleliuk

In this episode of Cyber Thoughts, the host interviews Ross Haleliuk, author of "Cyber for Builders" and founder of a stealth startup, about his background, his views on the cybersecurity industry, and his book. Ross discusses his journey from Ukraine to San Francisco, his transition from history and political science to cybersecurity, and his motivation for blogging about the business side of security. He shares his perspective on cybersecurity as a horizontal rather than a vertical market, explains the concept of "Silver Bullet Markets" versus "Lemon Markets," and offers insights into starting a new cybersecurity company. The conversation also covers industry trends, the impact of AI, and the factors driving change in the cybersecurity landscape. Ross provides plugs for his LinkedIn profile, blog, and book.