This episode of Business Wars: Flipping the Bird, titled "Elon vs. Twitter," details Elon Musk's tumultuous ownership of Twitter, focusing on his obsession with his own tweet engagement and the lengths he went to in order to boost his visibility on the platform. It covers events leading up to and following Super Bowl 57, including the firing of an engineer who told Musk that user interest in him was waning, the manipulation of Twitter's algorithm to prioritize Musk's tweets, and the resulting backlash. The episode also touches on the rise of hate speech on the platform, Musk's admission of mistakes in the acquisition, and his eventual appointment of a new CEO, while questioning whether Twitter under Musk's control will remain a vital public square or simply reflect his personal whims.
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