#456 - Built for the Female Body: Two Entrepreneurs Disrupt the Athleticwear Industry | AM/PM Podcast

In episode 456 of the AM-PM Podcast, Kevin King interviews Alayne and Angie, two entrepreneurs on the verge of launching Pulse Body, a brand of athletic wear with built-in period and incontinence liners. Alayne shares her background as a ballroom dancer who overcame scoliosis, while Angie explains her inspiration for the product came from her daughter's needs as a dancer entering puberty. They discuss the technology behind their garments, the challenges of manufacturing and patenting, and their marketing strategies, emphasizing community building and female empowerment. They aim to offer a comfortable, sustainable alternative to traditional period products, with a vision to expand globally and challenge industry norms.

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#456 - Built for the Female Body: Two Entrepreneurs Disrupt the Athleticwear Industry

AM/PM Podcast

Introduction to Alayne and Angie's E-commerce Journey

Identifying a Gap in the Market: Pulse Body's Origin Story

Addressing a Need: Technology and the Evolution of Women's Athletic Wear

Business Strategy: Direct-to-Consumer, Licensing, and Retail

Navigating Manufacturing and Intellectual Property Challenges

Building a Community and Protecting Intellectual Property

Pre-launch Strategies and Brand Authenticity

Discovering E-commerce and the Value of Networking

Overcoming Fears and Leveraging Resources

Utilizing Overseas Talent and Building a Community

Marketing Strategies and Creative Challenges

Empowering Women and Defining the "Why"

Passion, Authenticity, and the Journey Ahead

#456 - Built for the Female Body: Two Entrepreneurs Disrupt the Athleticwear Industry

AM/PM Podcast

00:00Introduction to Alayne and Angie's E-commerce Journey

Introduction to Alayne and Angie's E-commerce Journey

04:04Identifying a Gap in the Market: Pulse Body's Origin Story

Identifying a Gap in the Market: Pulse Body's Origin Story

08:34Addressing a Need: Technology and the Evolution of Women's Athletic Wear

Addressing a Need: Technology and the Evolution of Women's Athletic Wear

13:26Business Strategy: Direct-to-Consumer, Licensing, and Retail

Business Strategy: Direct-to-Consumer, Licensing, and Retail

18:57Navigating Manufacturing and Intellectual Property Challenges

Navigating Manufacturing and Intellectual Property Challenges

23:44Building a Community and Protecting Intellectual Property

Building a Community and Protecting Intellectual Property

29:32Pre-launch Strategies and Brand Authenticity

Pre-launch Strategies and Brand Authenticity

33:54Discovering E-commerce and the Value of Networking

Discovering E-commerce and the Value of Networking

37:04Overcoming Fears and Leveraging Resources

Overcoming Fears and Leveraging Resources

42:06Utilizing Overseas Talent and Building a Community

Utilizing Overseas Talent and Building a Community

47:12Marketing Strategies and Creative Challenges

Marketing Strategies and Creative Challenges

52:08Empowering Women and Defining the "Why"

Empowering Women and Defining the "Why"

57:24Passion, Authenticity, and the Journey Ahead

Passion, Authenticity, and the Journey Ahead