In this episode of The Ecommerce Lab By Ecomcy, Vincenzo Toscano interviews Joanna Lambadjieva, the founder and CEO of Amazing Wave, about the latest trends and disruptions in AI and its applications for e-commerce businesses, particularly Amazon private label sellers. They discuss the impact of ChatGPT's image capabilities, the increasing sophistication of reasoning models like ChatGPT-4 and Claude, and the potential of agentic browsers for data analysis and competitive intelligence. Joanna emphasizes the importance of human oversight in AI-driven automations and the need for brands to maintain a human-centric approach amidst the rise of AI-generated content. The conversation touches on the future of advertising, the potential monopolization of the industry by big tech companies, and the evolving roles of consultants and partnerships in a world increasingly shaped by AI.
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