EP #322] [ENG] - What to consider when scaling brands internationally - Natalia & Alexandra

In this episode of The Ecommerce Lab By Ecomcy, Vincenzo Toscano interviews Alexandra and Natalia from Avast about global expansion for Amazon FBA businesses. They discuss the importance of expanding beyond the saturated US market to tap into new consumers and mitigate instability, highlighting the lower competition and potentially higher demand in markets like the UK and Germany. The conversation covers key compliance considerations such as VAT and EPR, recommending a three-to-four-month lead time for compliance. They advise starting with the UK and Germany due to ease of language and market size, and strategically using Germany as a hub for distribution to other European countries. Avast offers services to assist with VAT registration, customs, EPR compliance, and OSS, along with a special discount for listeners.