#682 - Why You Should Expand Your Amazon Business Globally

In this episode of the Serious Sellers Podcast, Bradley Sutton interviews Natalia from Avask about expanding e-commerce businesses to global marketplaces. Natalia shares her background and expertise in international business, highlighting the significance of understanding VAT (Value Added Tax) and EPR (Extended Producer Responsibility) when expanding into Europe. The discussion covers key considerations for American sellers expanding to Europe, including VAT requirements, the necessity of a European entity, and the importance of accounting for VAT in pricing. They also discuss the flip side, what European sellers need to know when expanding to the U.S., and touch on other global marketplaces like Australia and the Middle East, as well as the services Avask provides to assist e-commerce sellers with international expansion. The episode also references Helium 10's Expansion Ticket course, which is designed to guide sellers through the process of global expansion.