In this episode of The PPC Den Podcast, Michael Erickson Facchin interviews Mina Elias about Amazon business fundamentals. Mina emphasizes the importance of building the best brand possible by focusing on superior product-market fit, optimizing product pages, and maximizing visibility through PPC campaigns. He outlines a strategy for Amazon growth, starting with product optimization, improving click-through rates, and identifying high-converting keywords. The discussion also covers the need for continuous improvement and controlled experimentation, as well as the shift from passive income opportunities to active brand building on Amazon. Both Michael and Mina share insights on maintaining a competitive edge through meticulous analysis and adaptation.
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